Design x Tech Magazine



Ph.D Michal Gath-Morad
Assistant Professor, Univ. of Cambridge
Decoding the Influence of Architecture on Human Cognition, Behaviour, and Social Interactions.
Prof. Michal Gath-Morad is an Assistant Professor at the Department of Architecture at the University of Cambridge, where she leads the Cambridge Cognitive Architecture research group. Prof. Morad is a registered architect (B.Arch and M.Sc) and cognitive scientist, holding a Ph.D. in Cognitive Neuroscience from ETH Zurich. Her interdisciplinary research employs methods from cognitive neuroscience to address architectural design challenges, focusing on creating inclusive and legible built environments. Prof. Morad's research revolves around three key themes: (i) understanding how architecture impacts spatial cognition, (ii) translating behavioural findings into evidence-based design tools, and (iii) analysing how evidence influences architects' cognition, design communication, and design outcomes.